Three Cheers—Psychological, Theoretical, Empirical—for Loss Aversion
نویسندگان
چکیده
منابع مشابه
Loss aversion and perceptionally risk aversion
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ژورنال
عنوان ژورنال: Journal of Marketing Research
سال: 2005
ISSN: 0022-2437,1547-7193
DOI: 10.1509/jmkr.42.2.129.62286